IPE Global

2019   |   4mins 31secs

The testimony of a married couple where Madhu, the husband takes complete care of his pregnant wife and the to-be-born baby. He ensures that his wife takes a healthy diet, goes for regular check ups and has the IFA tablets on time irrespective of whether other men in the village have a negative perspective about using IFA tablets. 

 

The film is part of a collection of six media products for the RANI Project, produced by IPE Global and supported by The George Washington University. The films promote the use of IFA tablets amongst women in their reproductive years, in order to reduce anemia and to take responsibility for their own health. The primary aim of the films was to improve risk perceptions, improve self-efficacy, address the perception barriers, aspiration, and change social norms.