The Promo is an uplifting montage that connects individual and community aspirations to good health. The promo begins with aspirations and leads up to the proactive and positive steps taken by individuals and the community for ensuring good health of Women in Reproductive Age (WRA). 

 

The promo is part of a collection of six media products for the RANI (Reduction in Anemia through Normative Innovations) Project, produced by IPE Global and supported by The George Washington University. The films promote the use of IFA (Iron and folic acid) tablets amongst women in their reproductive years, in order to reduce anemia and to take responsibility for their own health. The primary aim of the films was to improve risk perceptions, improve self-efficacy, address the perception barriers, aspiration, and change social norms.